More than just floor coverings

Since its beginnings in the year 1992 the company has seen continuous expansion, until it now operates 130 stores ranging in size from 700 to 8 000 m2. The original range of products in the Komfort outlets consisted solely of floor coverings and carpeting. But it soon became clear that this would not be enough to satisfy customers’ requirements, so the range was gradually extended by the addition of paints and varnishes. Blinds, curtains and ceramic tiles were introduced into the larger stores as well, together with appropriate accessories and installation materials.
Komfort offers more than floor coverings and wallpaper in its m3 retail format.
In 1997 Komfort succeeded in strengthening its market position in Poland by the acquisition of the m3 stores belonging to the group’s Belgian competitor. According to information provided by CEO Romuald Stachowiak at company headquarters in Szczecin, this was the first time that a foreign company in central or eastern Europe had been bought out with indigenous capital.
Simple presentational style that still includes all necessary product information.
Komfort is going for large-format stores with the m3 brand, being convinced that customers prefer to do their shopping in large outlets with a wide range of products. This is proved to be true by the growing competition from the West, especially the DIY superstores. Two of the current total of eleven m3 stores have a retail area in excess of 8 000 m² (Gdansk and Szczecin). These outlets offer a broader range of products altogether, rather like that available in a typical DIY store, though with the emphasis on the decorative side.
Number of Komfort stores
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According to figures issued by Komfort, the group has a market share of around 23 per cent in carpeting, approximately 20 per cent in elastic floor coverings and 10 per cent in the unusually fragmented wallpaper market. Its list of suppliers includes companies such as Tarkett-Sommer and Rasch from Germany and Shaw from America.
A selection of textile floor coverings.
Right from the start, over ten years ago, Komfort’s mission has been to make homes in Poland more attractive. The aim is to offer top quality at the best price. The group’s specialist store concept provides a range of extra services such as home delivery, laying floor coverings and putting up curtains. Customers are offered the loan of samples, as well as in-depth advice on products, their possible applications and installation, along with help…