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From builders’ merchant to complete “home” store

7-8/2004

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The two large-format stores in Kaunas and Vilnius have a retail area of around 20 000 m².
On the outskirts of Kaunas, Lithuania’s second city and undeclared capital, Senukai’s company logo looms over several buildings and parts of a huge complex along one of the main roads leading out of town. The group’s modern administrative centre is situated between the large-format store offering “everything the family needs” over an area in excess of 20 000 m² and a big company-owned distribution centre. The group was founded in 1992 by Augustinas Rakauskas as a building, commodity and chemical business. It now includes ten independent firms, which provide each other with assistance and boast a variety of specialisations within the building and construction sectors, which cover finishing, fittings, furnishings, do-it-yourself, the home/garden/leisure sphere, and all related areas. The founder and managing director is nowadays “only” the joint owner, now that a bare majority of shares belongs to the Kesko group from Finland.
Greenhouses selling plants are attached to the two megastores.
Market leader in the DIY trade
With a 25 per cent share of the market, Senukai is Lithuania’s leading DIY retailer. 70 stores of different sizes that offer different product assortments are spread across the entire country. The combined retail area comes to more than 110 000 m².
The large-format store in Kaunas, which was set up in 2001, offers everything needed for the home. It also has an affiliated garden centre with Lithuania’s first and biggest greenhouse selling plants. The tropical conservatory alone covers an area of 2 000 m².
The large-format stores – there has also been one in the capital of Vilnius since 2002 – serve the core building and DIY sectors.
The group went beyond the borders of Lithuania for the first time in 2002 when an outlet was opened in Riga, Latvia. However, trading partnerships exist in all three of the Baltic states and in many countries of the former Soviet Union as well. The management names Belarus and Kazakhstan as particularly successful examples of such collaborations.
Building materials belong to the core range.
Broad range in large-format stores
Senukai’s two mottos, “everything for the home” and “everything – for the whole family” are embodied in the large-format stores, which offer food, furniture and soft furnishings, decoration and lighting, sports and leisure equipment, hobbies, pets and gardening, plus household appliances and consumer electronics…
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