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Belgian DIY retail sales in € mio February 2002 to January 2003
(.pdf download)
Scrutinised in the survey were power tools, paint, adhesives and putty, fillers and levellers, coatings and pressure cleaners.
Since this market survey is the first of its kind, there are no comparable figures for the previous year on which to base any statements about the progress of the respective product categories.
During the period under consideration, Belgian DIY retailers sold 1.105 mio power tools for a turnover of € 104.25 mio. Drills accounted for the greater part of these sales, in terms of both volume (413 000 units) and value (€ 48.42 mio). Sales of mains-powered tools at € 24.6 mio puts them slightly ahead of battery-operated tools at € 23.6 mio when it comes to consumer preference. The Belgian DIY retailers saw a total of 169 000 grinders sold across the counter for € 12.35 mio, as well as 164 000 saws for € 16.12 mio. The sale of 165 900 angle grinders came to € 13.10 mio and planing machines (25 000 units) accounted for € 1.95 mio. The cost of 27 200 surface milling cutters amounted to € 3.37 mio. And Belgian DIYers spent € 8.9 mio on other power tools like hot air guns, tackers and mini tools.
The strongest product category is paint. Altogether sales of € 319.16 mio were achieved by emulsions, varnishes and wood surface treatment products. Demand from consumers was above all for ready-mixed paints and varnishes at € 275.64 mio, whereas individually tinted colours were less well received at € 43.42 mio.
The biggest item is wall paints, including emulsions (€ 128.95 mio) and masonry paint ( € 1.95 mio). Ready-mixed colours were most in demand (€ 53.72 mio) when it came to emulsion paint, followed by white (€ 44.79 mio). Belgians spent € 39.44 mio on individually tinted emulsion paints in DIY stores. Sales of € 103.61 mio were notched up by varnishes, and wood treatment products made € 69.79 mio.
GfK Benelux also looked into the area of adhesives and putty, a segment that saw total sales of € 68.34 mio, over 91 per cent of which landed in the tills of the DIY stores. Overall sales of € 50.13 mio were achieved by adhesives, € 44.30 mio of the total in DIY stores. The amount that consumers spent on putty was € 18.21 mio altogether (99.7 per cent in DIY stores).
The market researchers took a close look at yet another product category, filling and levelling compounds. They traced sales of € 25.40 mio during the period surveyed, from February 2002 to January 2003. At €…
(.pdf download)
Scrutinised in the survey were power tools, paint, adhesives and putty, fillers and levellers, coatings and pressure cleaners.
Since this market survey is the first of its kind, there are no comparable figures for the previous year on which to base any statements about the progress of the respective product categories.
During the period under consideration, Belgian DIY retailers sold 1.105 mio power tools for a turnover of € 104.25 mio. Drills accounted for the greater part of these sales, in terms of both volume (413 000 units) and value (€ 48.42 mio). Sales of mains-powered tools at € 24.6 mio puts them slightly ahead of battery-operated tools at € 23.6 mio when it comes to consumer preference. The Belgian DIY retailers saw a total of 169 000 grinders sold across the counter for € 12.35 mio, as well as 164 000 saws for € 16.12 mio. The sale of 165 900 angle grinders came to € 13.10 mio and planing machines (25 000 units) accounted for € 1.95 mio. The cost of 27 200 surface milling cutters amounted to € 3.37 mio. And Belgian DIYers spent € 8.9 mio on other power tools like hot air guns, tackers and mini tools.
The strongest product category is paint. Altogether sales of € 319.16 mio were achieved by emulsions, varnishes and wood surface treatment products. Demand from consumers was above all for ready-mixed paints and varnishes at € 275.64 mio, whereas individually tinted colours were less well received at € 43.42 mio.
The biggest item is wall paints, including emulsions (€ 128.95 mio) and masonry paint ( € 1.95 mio). Ready-mixed colours were most in demand (€ 53.72 mio) when it came to emulsion paint, followed by white (€ 44.79 mio). Belgians spent € 39.44 mio on individually tinted emulsion paints in DIY stores. Sales of € 103.61 mio were notched up by varnishes, and wood treatment products made € 69.79 mio.
GfK Benelux also looked into the area of adhesives and putty, a segment that saw total sales of € 68.34 mio, over 91 per cent of which landed in the tills of the DIY stores. Overall sales of € 50.13 mio were achieved by adhesives, € 44.30 mio of the total in DIY stores. The amount that consumers spent on putty was € 18.21 mio altogether (99.7 per cent in DIY stores).
The market researchers took a close look at yet another product category, filling and levelling compounds. They traced sales of € 25.40 mio during the period surveyed, from February 2002 to January 2003. At €…
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