Four Ace Hardware stores in the UAE

The largest of the four Ace outlets in the UAE is located in Dubai.
With four locations in the Emirates, two in Dubai and one each in Abu Dhabi and Sharjah, Ace Hardware could almost be said to have a monopoly as probably the only DIY retailer in the region. At the same time, though, the DIY departments of the large hypermarkets such as Carrefour should not be under-estimated, along with Ikea and of course the endless mini-shops in the souks.
A large space for special offers located at the main entrance.
Located on the western fringes of the city of Dubai, directly on the main road to Abu Dhabi and in the vicinity of a small shopping centre, the largest of the Ace Hardware stores in the UAE is an outlet just under 2 500 m² in size. Laid out with great clarity and spatial economy are nine product categories, all positioned along a circular track leading through the store: paint, camping and leisure, barbecuing, garden equipment, outdoor furniture, pet products, car accessories, housewares and power tools. High-rise shelving on both sides separates the individual areas into little shops-within-the-shop, and generous signage and illu-strations make it easy for customers to find their way.
The store offers a clearly structured range spread over 2 500 m².
The product offer, which is generally broad in scope, displays greater depth in the typical DIY areas, so that it appeals to both private DIYers and professional or semi-professional customers as well. European and American brand names make a strong showing, which suggests that brand recognition is well-developed.
Small is beautiful: The barbecue and accessories section.
One very obvious feature is the extreme orientation towards leisure products. “Outdoor Adventures” is the slogan that runs through the entire store, and everything is there, from coolboxes to mobile barbecues and tents as well. Small is beautiful in the case of the display of barbecues and accessories, which presents shoppers with a selection that would be welcome in many a DIY store in Europe. The area devoted to outdoor furniture is equally attractive in design. Located at the centre of the store, the products on offer are mainly top-of-the-range elements. Apparently there is not much demand for low-priced plastic garden furniture here.
There is a relatively large selection of paints and varnishes.
The whole Ace store leaves customers with the impression of being extremely well-kept. Which even the special-offer area right at the main entrance does…