Window decoration and shade protection

Since 1995 Viewtex has been the brand name for the DIY range available from Bandalux, a company active in this sector since 1987 that today produces and distributes the “Made to Measure” series for the specialist trade. When Viewtex was created, it was with the aim of supplying standardised and off-the-peg goods of the same quality as “Made to Measure”.
The standard Viewtex assortment includes roller blinds with a side pull, pleated blinds, Austrian shades, bamboo blinds, aluminium venetian blinds and traditional curtains. Among the retailers selling these products are Brico, Bricomarché, Bauhaus, Leroy Merlin, Aki, Mr. Bricolage, Bricofac and ATB.
Personal contact with customers is of special importance to the management of Viewtex, for that is the only way to gear the merchandising to their individual wishes and requirements.
Personal contact with customers is highly valued at Viewtex.
The display aids offered by Viewtex, which are both attractive and innovative, are designed to stimulate sales and provide customers with a quick overview of the progamme on offer. They are flexible and can be adapted to any of the current shelving systems.
Attractiveness is also an issue where packaging is concerned, but practical aspects are taken into consideration as well. Customers must be able to see which features each product offers (colour, model, etc). Scene-setting photos help with identifying the product and depict possible uses. Information about measurements, installation, cleaning, etc. is also included.
Sales and marketing activities are controlled from head office in Barcelona. International sales and expansion into new markets are the responsibility of Jörg Becke.
Well-devised POS solutions are designed to stimulate sales.
Bandalux is incorporated into the Celtic Group, which also includes other companies like Vertisol (fabric manufacture) and Vertilux (component production). This group of companies consequently numbers among the biggest vertically integrated groups in the manufacture of shade products. Its products are represented in more than 75 countries, and 4 000 units are currently manufactured daily at four production plants in Europe. The group sees its future in new product developments and expansion into new markets.