Toolstream provides retailers, wholesalers and merchants through-out Europe with an extensive range of over 5 000 hand and power tool products, all at low prices. This range from major brands such as Silverline, Triton Woodworking, GMC and Task, continues to grow. During the recent recession there has been a trend towards retailers making more frequent but smaller orders, suggesting they are using Toolstream as their warehouse. “This makes economical sense in the current climate because making sales and keeping tight control over spend is obviously vital to retailers. Our formula makes it easy to buy products that can sell in a tough market, and our commitment to stock availability means the retailer can run a just-in-time stock rotation to optimise cashflow,” says managing director Darrell Morris. “Everyone in the organisation is dedicated to same-day dispatch, and large electronic displays highlight outstanding orders and the time left before the last lorry leaves for the courier’s sorting centre.” Toolstream (www.toolstream.com) has also made changes in the marketing arena, significantly to the secure website which is now available in six languages. Toolpoints, Toolstream’s loyalty reward scheme exclusively for those ordering via the website, is a way of rewarding retailers for their custom. Toolstream’s twice-yearly catalogue has been revamped and is also available as an e-book on-line, making referencing between the two easy. Download: