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The DIY and garden market in France is making a recovery, albeit slowly. The overall volume of the market increased by 0.8 per cent to around € 24.68 bn in 2014, as compared with a decline of 0.1 per cent in the previous year. Last year's growth can also be regarded as a genuine increase, because according to information from the Banque de France, the price of DIY products did not rise; the inflation rate relating to this product spectrum was zero per cent. The general consumer price index also rose by only 0.1 per cent.
As can be seen from figures collected by the Unibal manufacturers' association, the winners here were the DIY stores. Their sales increased by 1.3 per cent to € 18.978 bn, lifting their market share from 76.2 to 77 per cent. This figure includes sales by DIY stores of garden products, which amounted to € 2.327 bn (yielding a volume of € 16.651 bn for pure DIY sales). In the DIY sector alone, therefore, a negative has turned into a positive, because sales here, too, were down by one per cent in 2013.
It should be said, however, that a portion of this sales growth was by no means organic: the increase in VAT from 19.6 to 20.0 per cent on 1 January 2014 raised gross prices by 3.2 per cent.
As can be seen from figures collected by the Unibal manufacturers' association, the winners here were the DIY stores. Their sales increased by 1.3 per cent to € 18.978 bn, lifting their market share from 76.2 to 77 per cent. This figure includes sales by DIY stores of garden products, which amounted to € 2.327 bn (yielding a volume of € 16.651 bn for pure DIY sales). In the DIY sector alone, therefore, a negative has turned into a positive, because sales here, too, were down by one per cent in 2013.
It should be said, however, that a portion of this sales growth was by no means organic: the increase in VAT from 19.6 to 20.0 per cent on 1 January 2014 raised gross prices by 3.2 per cent.
Groupe Adeo continues to top the French sector rankings with sales reaching € 6.411 bn in France. Its main distribution channel, Leroy Merlin, is out in front of other DIY chains by some distance with regard to sales, with a volume of € 5.802 bn.
Castorama, belonging to British arch-rival Kingfisher, is in second place with € 3.493. Including sales by Brico Dépôt stores, which bring its overall sales to € 6.260 bn, Kingfisher is a close runner-up to Groupe Adeo in the rankings of Europe's biggest DIY store operators also. The gap between the two in the French market increased in 2014: while Groupe Adeo saw growth of 1.2 per cent, Kingfisher grew by just 0.2 per cent in its biggest single market.
Only two other companies in the French top ten behind the two major players have sales exceeding the billion-euro mark. These are Bricomarché with € 1.872 bn and Mr. Bricolage with € 1.442 bn in sales to French consumers.
Castorama, belonging to British arch-rival Kingfisher, is in second place with € 3.493. Including sales by Brico Dépôt stores, which bring its overall sales to € 6.260 bn, Kingfisher is a close runner-up to Groupe Adeo in the rankings of Europe's biggest DIY store operators also. The gap between the two in the French market increased in 2014: while Groupe Adeo saw growth of 1.2 per cent, Kingfisher grew by just 0.2 per cent in its biggest single market.
Only two other companies in the French top ten behind the two major players have sales exceeding the billion-euro mark. These are Bricomarché with € 1.872 bn and Mr. Bricolage with € 1.442 bn in sales to French consumers.
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