No more routine pricing

Stroitelny Dvor is a regional Russian builders' merchant and DIY provider. As it embarks on a strategic growth initiative, first by opening new stores and then by driving increased online traffic, then by expanding its network of store outlets, the company sought to streamline and automate its pricing practices and deliver more focused key value item pricing. Working with its technology partner Strategix, Stroitelny Dvor selected Revionics Price Suite along with Elasticity Workbench and Key Value Item (KVI) analytic services.
Stroitelny Dvor's locations in the Tyumen, Sverdlovsk, Chelyabinsk and Moscow regions, as well as in Khanty-Mansiisk autonomous district and Perm region are notable for focusing on hard goods (everything that is needed for building). Its extensive stocking enables the company to rapidly fulfil customer orders with normal delivery timeframes of two hours and rapid delivery in as little as one hour. Its online customers value the technical specialists, whose personalized approach assists callers in making their selections for their projects.
Now the company plans to enhance its online assortment and build more automated, mature pricing processes. "As we focus on driving increased online traffic and eventually expansion into new geographies, we want to free up our category managers from routine pricing activities to focus more strategically across all channels," says Elena Golubcova, Deputy CEO for Projects. "With our long-time partner Strategix, we plan to leverage Revionics' transparent machine-learning capabilities, offer attractive prices on items, and expand our KVIs while delivering measurable improvements in our top- and bottom-line results."

Focus on e-commerce
Stroitelny Dvor continues to fine-tune the assortment and to develop online sales, explains Elena Golubcova, Deputy CEO for Projects
How many stores does Stroitelny Dvor operate?
Elena Golubcova: We operate 51 stores in six regions of Russia, as well as six distribution centres, one in each region. Total trade space is 318 000 m².We have been on the market since 1993 and we are developing different formats and channels in our sales operations: DIY convenience, DIY warehouse, DIY online, construction contracts, wholesale.