Do-it-herself

In its efforts to attract female customers, Home Depot is going one step further this week: “do-it-herself” clinics for women are due to be held nationally in all stores for the first time on 14 May. Here the participants learn how to use power tools, build a patio or install outdoor lighting. In deciding the content of these workshops, the company is reflecting the results of a survey undertaken among women on the subject of home maintenance skills.
You can find a report on the study commissioned by Home Depot at DIYglobal plus under Trade topics (v. Other articles on this topic).