Fairs do battle on the pricing front

In the battle for the favour of fair visitors from the DIY and hardware sector, who will have the choice of two events in the USA from the year 2004, the AHMA Hardware Show is targeting the subject of pricing. Stand costs have been “dramatically” reduced according to a press release, and hotel accommodation is also becoming cheaper. At the same time, the organisers intend to improve the supplementary programme – with a range of complementary seminars, for instance – and the services available to both visitors and exhibitors. The fair will be structured in three segments: the World of Hardware & Tools, World of Lawn, Garden & Outdoor Living, and World of Home Decorating.