“Making DIY sexier”

So far the programme offered at the FEDIYMA Forum, which comes to an end in Brussels today, has met with a positive response. The total of around 350 participants from 14 countries – whereby the German DIY retail scene is largely conspicuous by its absence – are following the presentations of the 25 speakers with great interest. The session led by Jean-Jacques Evrard on the subject of “Making DIY sexier”, for instance, really made them sit up and take notice.