DIY paint retailing

The Paint Research Association is dedicating a conference to the subject of selling paint through DIY stores. The event goes under the title of “DIY Paint Retailing” and is scheduled to be held on 10 and 11 May 2004 in The Hague. It will cover both technical aspects and developments, as well as the marketing perspective. The conference is designed to appeal specifically to buyers and management of the big DIY chains, as well as to producers and service providers. The organisers believe that the total volume of paint sold per year in Europe for DIY applications approaches one billion litres. The proportion that is sold through DIY stores varies from country to country, but is growing across the region overall. Further information and registration at www.diypaint.com.