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Customers in Europe are becoming an increasingly important target group for American and Canadian manufacturers
The sustained weakness of the dollar is making the products of North American manufacturers very reasonable, which is why they are intensifying their efforts to increase their share of the European market.
For decades some companies have been regular participants at the Cologne Fair, now Practical World, either on their own or under the auspices of the American Hardware Manufacturers Association (AHMA).
Many North American export firms exhibit on the AHMA pavilion at Practical World in Cologne.
More recently North American firms are also showing their wares at other European fairs like the DIY Show in London, Gafa/Spoga in Cologne and Glee in Birmingham, together with a great number of specialist trade shows for kitchens, bathrooms or building materials, etc. And Batimat in Paris is another venue where American and Canadian products can be seen.
For several years the Worldwide DIY Council sponsored a group exhibit at the Budma fair in Poznan, Poland, until it changed its orientation. The Worldwide DIY Council is an organisation of exporting companies from the United States and Canada.
Executives like President Dale Fortenberry will be displaying their products at the coming table-top show in Barcelona.
A recent survey by the Worldwide DIY Council identified target markets for the coming year. For most product categories the manufacturers cited Europe as a whole and some specific countries as their export targets. Despite Germany’s economic doldrums, it was one of the most frequently named countries where they felt they could increase their sales.
And since Sars has cast a shadow over the Asian market, Europe is becoming even more important to North American exporters. With considerable experience in serving big DIY chains like Home Depot and Lowe’s, North American companies know what European chains need in the way of merchandising support, as well as the appeal of low cost, distinctive products that can be used to differentiate one retailer’s inventory from the competition.
The considerable interest in European business will be evident in December, when the Worldwide DIY Council will hold its first “table-top” show in Europe, in conjunction with its annual meeting, at the Fira Palace Hotel in Barcelona from 2 to 4 December. Between 40 and 60 exhibitors are expected at the "table-top" show in the hotel ballroom on 4 December. Similar shows have already been held by Council members in half a dozen other countries. Here agents, distributors and retailers are given the opportunity to meet face to face with the top international executives of North America’s most active exporters.
Admission to the table-top show is free. Exhibiting companies will be sending invitations to their customers, but any interested agent, buyer or distributor can attend even without an invitation. For invitation and registration, contact tdelph@indy.net
For decades some companies have been regular participants at the Cologne Fair, now Practical World, either on their own or under the auspices of the American Hardware Manufacturers Association (AHMA).
Many North American export firms exhibit on the AHMA pavilion at Practical World in Cologne.
More recently North American firms are also showing their wares at other European fairs like the DIY Show in London, Gafa/Spoga in Cologne and Glee in Birmingham, together with a great number of specialist trade shows for kitchens, bathrooms or building materials, etc. And Batimat in Paris is another venue where American and Canadian products can be seen.
For several years the Worldwide DIY Council sponsored a group exhibit at the Budma fair in Poznan, Poland, until it changed its orientation. The Worldwide DIY Council is an organisation of exporting companies from the United States and Canada.
Executives like President Dale Fortenberry will be displaying their products at the coming table-top show in Barcelona.
A recent survey by the Worldwide DIY Council identified target markets for the coming year. For most product categories the manufacturers cited Europe as a whole and some specific countries as their export targets. Despite Germany’s economic doldrums, it was one of the most frequently named countries where they felt they could increase their sales.
And since Sars has cast a shadow over the Asian market, Europe is becoming even more important to North American exporters. With considerable experience in serving big DIY chains like Home Depot and Lowe’s, North American companies know what European chains need in the way of merchandising support, as well as the appeal of low cost, distinctive products that can be used to differentiate one retailer’s inventory from the competition.
The considerable interest in European business will be evident in December, when the Worldwide DIY Council will hold its first “table-top” show in Europe, in conjunction with its annual meeting, at the Fira Palace Hotel in Barcelona from 2 to 4 December. Between 40 and 60 exhibitors are expected at the "table-top" show in the hotel ballroom on 4 December. Similar shows have already been held by Council members in half a dozen other countries. Here agents, distributors and retailers are given the opportunity to meet face to face with the top international executives of North America’s most active exporters.
Admission to the table-top show is free. Exhibiting companies will be sending invitations to their customers, but any interested agent, buyer or distributor can attend even without an invitation. For invitation and registration, contact tdelph@indy.net
