Propensity to buy and DIY market in Europe

Cetelem has produced a survey of developments in Belgium, Germany, France, the United Kingdom, Italy, Portugal and Spain. The overall market is estimated at a volume of € 91.90 bn, which corresponds to an increase of 2.4 per cent. Included in the calculations are the garden ranges offered by DIY stores and the sales attributed to specialist retailers, though not to trade customers.
The DIY market (€ bn)
2001
2002
2003*
Change 2003/2002
Belgium
1.41
1.47
1.47
0 %
Germany
36.41
35.80
36.58
2.2 %
Spain
3.30
3.60
3.75
4.2 %
France
16.25
16.90
17.60
4.1 %
UK
20.80
21.10
21.30
0.9 %
Italy
9.18
9.18
9.54
3.9 %
Portugal
1.74
-
-
-
Total
89.09
89.79
91.98
2.4 %
* Estimation
Portugal: Only figures for 2001 available.
Households in Germany spend most on DIY products: an average of € 943 in the year 2003.
Average spend per household in 2003 (€)
Number of households
Average spend
Belgium
4.319.040
340
Germany
38.700.000
943
Spain
12.954.888
289
France
23.810 611
739
UK
24.592.000
866
Italy
21.503.088
444
Portugal
3.734.056
466
Total
129.613.680
709
However, the propensity to spend is declining in almost all the countries investigated. The only exception here, though a low-level one, is Italy. The British are shown to be still the most enthusiastic about DIY, despite a dampening down. Almost half of those questioned declared that they want to buy DIY products in 2004.
Purchases in the DIY area planned
for the year 2000
for the year 2004
Belgium
40 %
35 %
Germany
42 %
30 %
Spain
22 %
11 %
France
35 %
29 %
UK
60 %
49 %
Italy
17 %
17 %
Portugal
24 %
9 %
Average
34 %
26 %