Satisfaction with state of registrations

The organisers of Ferroforma, to be held in Bilbao from 23 to 26 September 2004, are satisfied with the current state of bookings for the event. So far 840 exhibitors from 25 countries have registered with them. The largest contingents are coming from European countries. This year’s hardware fair will for the first time include a DIY segment under the name of Bricoforma. This will add the categories of housewares, paint products, decorating and restoration, gardening and irrigation, bathrooms, plumbing, climate control, electrical, lighting, wood working and structural elements ((“Bauelemente” in my opinion here)) to the range of products displayed. The exhibition organisers now intend to concentrate on encouraging visitors to attend. One feature of their campaign is to make direct contact with more than 42 000 potential visitors.