The two French DIY retail groups want to boost the neighbourhood market
According to a press announcement, Leroy Merlin is to contribute know-how in matters of merchandising, marketing and buying, as well as its experience in utilizing the synergies of its neighbourhood formats Bricocenter, Akí and Obi. Domaxel is contributing its knowledge about the neighbourhood market, in the management of small and medium-sized businesses, logistical know-how and experience from working in partnership with independent retailers. Domaxel has 447 stores in France, which operate under the Weldom format in the consumer segment and Dom-Pro in the contractor business. Leroy Merlin, the French market leader, operates 280 stores in eight countries and recorded sales of around € 4.8 bn in 2003.