Shifting demand in ageing society

The demographic changes of the past 40 years will finally begin to impact on the DIY sector over this current decade. This is the prospect offered by Mintel, the UK market research institute, in its recently published survey of the European DIY market. This forecast suggests that with an ageing population, the focus will shift from active DIY projects to enhancing the home environment. Since customers will be looking for quick and easy solutions, the market researchers suggest that furniture, housewares and complete room packages should figure prominently in the ranges offered by the DIY stores.