Five per cent more exhibitors than two years ago are expected at Ferroforma and the concurrently held Bricoforma
Bricoforma has attracted the registration of 230 firms, whose displays will include housewares, gardening items, interior decoration and building materials, along with plumbing, heating, ventilation and electrical products, lighting and timber. Not until the new exhibition site came into operation was it possible to offer a separate DIY segment within the framework of the Bricorama event. Exhibitors offering products for DIY retailers were indeed represented at previous events, but the longstanding allocation of stands made it impossible to bring together the range of DIY items, which has now been achieved for the coming show to keep pace with developments in the marketplace. For as Jesús González, president of the newly established manufacturers’ association AFEB, explained at a press conference, “DIY is the most strongly growing market in Spain.”