Tree House: comments of an industry expert

Tree House
Tree House
16.04.2012
A new “green” store in Austin is competing with two giant home centre chains. Its four basic concepts are health, sustainability, performance and corporate responsibility

Here are analytical comments from an industry executive who visited the store shortly after it opened: “I found the paint department to be a focus with Dunn & Edwards & Mythic Paint as their primary offerings, along with Vermont Natural Coatings for stains. All “brag” to be Zero or Low VOC. Cleaning supplies were limited with 16 feet of mops and brooms and 12 feet of “green” chemicals. “The focus in electrical is on light fixtures and ceiling fans from Seagull Lighting and new light bulb technology. However, there is a 16’ selection of wiring devices and boxes. I noticed an emphasis on timers for energy saving. There were no traditional / incandescent light bulbs available. There was a selection of “Solar Gadgets” and wind-up flashlights. Batteries are mostly rechargeable. “Plumbing fixtures, toilets, faucets and shower heads are all presented as low flow / water-saving. All fixtures are high end. The only thing that stood out is waterless urinals, four different models on display. Water heaters are all tankless from Richmond and EcoSmart. A rooftop solar water heater system is on display as well. Basic fittings are limited, but Sharkbite and PEX are well represented. “Core hardware is limited with a modest selection of fasteners from Midwest Fastener and Stanley builder’s hardware at 12’. Blown insulation is only available in recycled denim. “Lawn and garden is in the front of the store with an outdoor garden center adjacent. Again, the focus is on “green” with native, drought -tolerant plants. Basic gardening tool selection was adequate and for the most part a little “higher” end than a typical hardware store. All power equipment is electric or rechargeable. All garden chemicals are organic or “natural”. “There is some focus on “Made in Texas” and “Made in the USA”, he concluded.
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