The input of the horticultural marketing organisation Landgard at Spoga+Gafa 2014 has met with a favourable response from the intended target groups in the garden supplies trade. There has been a very positive reaction from both the DIY stores that sell plants and owner-operated garden centres. “We are very pleased that this option has been included. Plants were absent from the green show in Cologne,” said Peter Botz, director of the Association of German Garden Centres (VDG).
John Herbert, general secretary of the European DIY Retail Association Edra, spoke of the considerable advantage that Landgard’s involvement offered to fair visitors from the DIY store segment also. Many DIY store operators from Europe and beyond would be brought to Cologne with their buyers because of this. “It’s a win-win situation for Spoga+Gafa and for our members,” commented Herbert.