The 40th edition of the International Plant Fair IPM kicked off yesterday in Essen. Until Friday, 26 January 2024, more than 1,400 exhibitors from 43 countries will present their innovations in plants, technology, floristry and equipment to trade visitors from all over the world. The motto of the show, which is marking a milestone anniversary, is: "Our heart beats green."
This year, the world's leading trade fair for horticulture will focus on climate-resilient plant ranges that can cope with drought, heat and heavy rainfall, and also sustainable technology, for example the resource-saving use of water and peat, as well as trendy floristry for the coming spring and summer.