Sonderpreis Baumarkt ready to expand abroad

The German DIY discount chain Sonderpreis Baumarkt (“special price DIY store”) is preparing for international expansion and has given itself a new holding structure. The operating company Fishbull Franz Fischer Qualitätswerkzeuge GmbH is spinning off its entire business operations into the wholly-owned subsidiary Fishbull Franz Fischer SE & Co. KG. With the transition to the European legal form of an SE, the group is also laying the foundations for international expansion, according to a press release.

There are currently 347 Sonderpreis Baumarkt branches. They are located exclusively in Germany. Around 170 are operated as franchises. The stores usually have a sales area of 650 to 1,200 m². Founded in 2005, the company has around 4,000 employees.

The Sonderpreis Baumarkt format is based on the discount concept. It is considered one of the most expansive in Germany. The number of…