Praktiker Hungary has been through tough times after the collapse of the German parent company. The brand continues in many East European countries – and is …
Central + Eastern Europe
Currency turbulence
Romania
Target is number two in the rankings
With the takeover of 15 of the former Baumax stores in Romania, Leroy Merlin has made a massive jump up the sales revenue ranking. The French …
Romania
Bright prospects
A high level of home ownership, a large DIY-savvy rural population and rising salaries are driving the Romanian home improvement market. It will also continue in …
Pricing
Trillions of data points
Andreas Gruß, Managing Director of Obi Poland, on price transparency and price trustworthiness
Pricing
The best price
Trade needs to master pricing. Today, that means software instead of gut instinct, demonstrated by the examples of The Home Depot Mexico and Obi Poland
Menards
Taking on the giants
With more than 280 stores, the US American DIY store chain Menards shows the giants Home Depot and Lowe’s what it’s made of. New product categories, cleaner …
CEE countries
DIY retailers gain market share
Foreign and domestic DIY store operators, as yet, lay claim to not quite half of the market in Romania, which has been through a rough period. …
True Value
Going global
True Value expands internationally. The company is focused on implementing its strategy, not just within the U.S. domestic market, but also overseas
Editorial
Taking smart home improvement by the horns!
France
Grown with their customers
French manufacturers have adapted to globalisation, says Jean-Éric Riche, President of the Unibal association in this interview
France
Very European French
The online marketplace Mano Mano is expanding from France to its neighbouring countries. Is it what they have been waiting for? A conversation with the …
France
Growing enthusiasm
Angéline Le Ménach analyses the French market at Euromonitor International and is convinced that French consumers have embraced DIY
France
DIY chains strengthen their position
Growth rates in the French market as a whole remained at less than one per cent in 2015, but the DIY chains are outperforming the rest