Worldwide representation

Isaberg Rapid was founded in 1936 at Hestra in southern Sweden, where the company is still located today. Production is carried out in Sweden, France and China, with two plants established in each of the three countries.
The programme of products for sale in DIY stores includes manual, electrical and pneumatic tackers, glue guns and consumables (such as staples and glue sticks). On the German market Rapid also offers a range of hot air products.
The product assortment is currently divided between three brands: Rapid, the main global brand, Rocafix for the French market and Esco Rapid for the German market. It is planned to display Esco Rapid and Rocafix together for the first time and present the company’s strategy for the future at the Hardware Fair in Cologne. It was only last July that Isaberg Rapid took over the French company Rocafix, which has a range of products that complements the Rapid tackers.
Rapid regards itself as a category manager for its clients, not only where the product range is concerned but also with regard to campaigns, in-store presentations and POS material. The company also has an up-to-date website, www.isaberg-rapid.
com, which offers an interactive database to help consumers find the right staple for their particular tacker. A wealth of detailed information is also available for retail clients.
The products are sold in 120 countries. Isaberg Rapid has reacted to the growing demand for local support by establishing distributors around Europe and the whole world. It also operates sales subsidiaries with logistics centres in France, Germany, England, the Netherlands and Italy. Over and above all these come sales offices in Moscow, Miami, Toronto and Peking. The Isaberg Rapid group employs a workforce of 1 300 in total.
The company is proud of last year’s achievement in winning the “Export Hermes Prize”, awarded to the best exporting company in Sweden. The jury’s reason for its choice: “Isaberg Rapid has developed through design, technology and customer support, and has become a leading company in its segment by means of company acquisitions and establishments abroad.” In October of last year the manufacturer was also chosen as the year’s best marketing company by the Swedish Marketing Federation.
First Rapid brought out its “StandUp” concept, the upright desktop stapler. Then came the Ultimate, which can be laid flat or stood on either end. Now there is the next generation, the Ultimate NXT, which won the “DesignPlus” award at Paper