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B&Q the educator

B&Q takes seriously its role as an educator of customers, believing that better-educated consumers are likely to be higher spenders

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The company runs DIY workshops in all its Warehouses throughout the UK. These aim to provide customers with the skills and knowledge to tackle common DIY tasks confidently. Every B&Q Warehouse has a dedicated demonstration co-ordinator, who is responsible for scheduling demonstrations and workshops and for ensuring that they are fun, relevant and accessible.
The newest Warehouse opened in the Strathclyde area of Scotland.
Among these workshops are the “DIY Divas”, which have been developed specially for women to allow them to carry out popular DIY projects within a non-intimidating, all-female environment. Topics covered include paint effects, wallpapering, tiling, power tools and laying laminate flooring, as well as learning basic electrical skills.
B&Q also offers regular gardening classes through its “Green Fingers” club. Here the in-store horticultural experts cover topics that range from creating urban window-boxes to garden makeovers and landscaping, which are determined by the interests and experience levels of club members.
The “Golden Oldies” slogan is the well-known expression of B&Q’s commitment to employing over-fifties. However, the company believes it is also important to ensure that commitment is extended to customers of the same age as well. There are special clubs for the over-fifties conducted by over-fifties, which aim to help that group feel at ease with trends, technical jargon and technology. Demonstrations also include the appropriate posture for different DIY activities, and safety tips as well.
A special Christmas Kids’ Club in progress at the Doncaster Warehouse.
B&Q is trialling a “B&Cute” club for parents-to-be, demonstrating the art of nursery decoration and including home safety advice from the National Childbirth Trust. The success of this pilot scheme means B&Q is now considering a national roll-out of these clubs.
In addition to these workshops, B&Q provides over 90 regional newspapers each month with DIY advice columns written by B&Q expert advisors, providing the benefit of their expertise and experience to approximately two million readers.
There are also a number of community initiatives. B&Q has for instance linked up with North London’s Haringey Adult Learning Service (HALS) and the New Deal for Communities to take part in the area’s first-ever DIY training initiative. Ten unemployed people have been selected to take part in classes at the Enfield Warehouse, where they will be taught basic…
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