Gamma Belgium’s quarter-century

Meanwhile there are 69 DIY stores operating under the Gamma logo in Belgium.
At that time Gamma had already been active in the Netherlands for six years. A big step forwards was taken in October 2001, with the integration of the 23 Belgian Bricorama stores and their conversion to the Gamma format. This allowed the group to further consolidate its position as number two in the market, behind Brico. DIY in Europe spoke to Rudi Petit-Jean, who has been managing director of Gamma in Belgium since 1998.
Rudi Petit-Jean, manager of Gamma in Belgium since 1998.
DIY in Europe: Reports about Gamma over recent years have been nothing but positive.
Rudi Petit-Jean: Company figures for the years from 1999 to 2003 show that Gamma Belgium has seen above-average development over this period, with almost a doubling of the group’s sales figures. Each of the Gamma stores achieves sales of around € 2.6 mio on an average retail space of 1 500  m² (with some up to 5 000  m² in size). This is considerably more than that achieved by the closest competitor, Hubo, which records sales of € 1.7 mio on an average store area of 2 500  m².
Growth of Gamma Belgium sales in mio €