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The Self outlet that opened on 21 July in Vigliano Biellese is the company’s thirteenth in all. What is more, with a retail area of 3 500 m² it is the biggest of the directly operated stores, which are located mainly in Tuscany and Piedmont. Of the utmost importance to the management of the Turin company are two main features: a large product range and a well qualified staff.
The latest addition to the Italian Self stores has a retail area of 3 500 m².
According to its philosophy, in this store customers should find nearly all the solutions they need for decorating, furnishing and renovating every part of their house, and it should also offer trained personnel to help them with advice where required or necessary.
The range in the DIY store is clearly structured by product category, and an island layout has been chosen for the individual segments. This also finds expression in the use of different floor-coverings: a technical look is achieved in the power tool department by the use of an aluminium surface and small sales counters; the presentation of lighting is positively meticulous and elegant. In addition there are decorating products, plus a large area for the bathroom range, which is presented on an island with floor-coverings and wall-coverings to convey a domestic atmosphere.
The floor-covering in the power tool area has that technical look.
Less space is devoted to the kitchen section in comparison with other Self outlets, but there is an extremely convincing assortment of household products on display.
Self has used special care in the gardening section: there are merchandisers of treated wood in the outdoor yard, and the flooring is also made out of the same material. Repeated here again is the separation of the technical and the decorative. The products displayed in the outdoor area, which is 360 m² in size, are for cusotmers to take away with them, apart from such articles as pavilions or pergolas.
Precision and elegance: the lighting display.
The company will be opening two more branches (in Asti and Arma di Taggia) within the next eight months, and two new franchise stores of 1 500 m² each will start up in 2006.
Self
No. of stores: 13
Total sales area: 36 800 m²
Profile of sales areas: 1 500 – 3 600 m²
2003 turnover*: € 54 mio*
*Estimate
The latest addition to the Italian Self stores has a retail area of 3 500 m².
According to its philosophy, in this store customers should find nearly all the solutions they need for decorating, furnishing and renovating every part of their house, and it should also offer trained personnel to help them with advice where required or necessary.
The range in the DIY store is clearly structured by product category, and an island layout has been chosen for the individual segments. This also finds expression in the use of different floor-coverings: a technical look is achieved in the power tool department by the use of an aluminium surface and small sales counters; the presentation of lighting is positively meticulous and elegant. In addition there are decorating products, plus a large area for the bathroom range, which is presented on an island with floor-coverings and wall-coverings to convey a domestic atmosphere.
The floor-covering in the power tool area has that technical look.
Less space is devoted to the kitchen section in comparison with other Self outlets, but there is an extremely convincing assortment of household products on display.
Self has used special care in the gardening section: there are merchandisers of treated wood in the outdoor yard, and the flooring is also made out of the same material. Repeated here again is the separation of the technical and the decorative. The products displayed in the outdoor area, which is 360 m² in size, are for cusotmers to take away with them, apart from such articles as pavilions or pergolas.
Precision and elegance: the lighting display.
The company will be opening two more branches (in Asti and Arma di Taggia) within the next eight months, and two new franchise stores of 1 500 m² each will start up in 2006.
Self
No. of stores: 13
Total sales area: 36 800 m²
Profile of sales areas: 1 500 – 3 600 m²
2003 turnover*: € 54 mio*
*Estimate
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