Mine of creative ideas

Inno Essentials, established in 1986 as a finance company, has concentrated on screening patents, examining them for their marketability, and then looking for a business partner. The company with its 72 employees is currently in possession of about 170 patents. The portfolio covers a great variety of areas, including cable drums, a “Fun Cap” to be used as a top for current standard bottles, products for alleviating the itching caused by insect bites, or first-aid boxes suitable for treating minor injuries.
With Showerball it is possible to expand a simple shower by up to three heads.
In the meantime, however, bathroom products are increasingly evolving into a central element of this range. New to the assortment is the Showerball, a multi-shower system, which allows for expanding a simple shower by up to three heads, which can be fixed at any height by means of suction caps without any drilling or screws. Newly added to the range are Shower Flower heads, which have been developed specially for children.
Soap dispensers represent another important theme, with which the Rotterdam-based company has already become established in the marketplace. Here again importance is attached to ease of use. These products can also be attached without causing any damage to tiling. They can be fixed by means of an adhesive, or screws if required. The products are operated by the touch of a finger. However, future plans include automatic dispensers equipped with sensors.
Inno Essentials now regards itself as the market leader in many European countries where soap dispensers are concerned. And, as such, the intention is to take advantage of the sales potential as far as possible. This, according to the company, comes to a good € 3.5 mio in Germany (at retail prices), to € 2.7 mio in the United Kingdom, and to around € 2 mio in the Netherlands.
Soap dispensers can be attached without causing any damage to tiling.
In the meantime the theme of bathroom products has progressed so well that complete displays have been designed and made available to retailers. What is more, the company no longer works solely through single-line wholesalers, but has built up direct contacts with retailers in order to be able to react in a more customer-focused manner, especially in the matters of presentation, packaging and advertising.