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Tesa has further developed its self-adhesive mounting solution and offers 48 new products in this range. Thanks to the relaunch of the Tesa Smart Mounting System, hammers and drills are things of the past, according to the German brand manufacturer when describing the product's benefits. The reasons why the future hangs on Tesa Adhesive Nails and the sales-boosting POS measures that should turn the assortment into an experience for the consumer, are explained from the supplier's point of view by Matthias Schumacher, head of international sales and account management.
No holes in the wall, no dust, no noise - these are the advantages of the Tesa Smart Mounting System in a nutshell. How did this development come about?
Matthias Schumacher: Tesa has always been a pioneer in terms of progress and has a keen eye on the users and their needs. The present time is characterized by smart technology, thus, consumers also want intelligent products, which correspond to their modern lifestyle and make their daily life easier. With the Smart Mounting System, Tesa has launched an innovative range of products on the market, which finally meets the demands of the 21st century.
Which added values may consumers rely on in the future?
The self-adhesive products from the Smart Mounting System offer consumers a whole new ease in dealing with DIY challenges, because neither knowledge nor additional tools are necessary. Easy, quick and clean to use, and with a reliable holding force, the comprehensive range helps the consumer to realize his or her creative living ideas and - if needed - to remove them without a trace.
Thus, users don't necessarily need to use hammers and drills anymore?
The Smart Mounting System is definitely a useful complement to conventional nails and screws. Especially inexperienced do-it-yourselfers are often reluctant to use hammer and drill, because - among others - they are afraid to cause damage to the walls by an improper use of these tools. Thanks to the Tesa® Smart Mounting System, this lack of self-confidence can be overcome. Even for experienced craftsmen, these products may prove valuable, because they are real problem solvers, especially in situations when you don't want or cannot use a drill, as for example, in frontages with modern insulation materials.
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