Carrying out fixing jobs particularly quickly and easily - that's an issue in private households all around the world. Fischer, the German fixing specialist, recognised this trend and in 2018 introduced a "No Tools Just Hands" range to the market. The range is increasingly tapping into the international market under the heading "No Tools Just Hands".
"Our 'No Tools Just Hands' products cover a multitude of applications in private households and lead to success extremely quickly and easily," says Jens Zimmerlin, product manager of the new range. "So DIYers literally always have a grip on their homes. They don't need anything other than the right product and their own hands. This is one advantage which particularly makes a strong impression on the younger generation."
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"No Tools Just Hands" products are suitable for cleverly fixing, repairing and gluing objects, depending on the segment, in a particularly user-friendly manner. This is where Jens Zimmerlin and Jan Dienst as product manager and idea provider of "No Tools Just Hands" saw a gap in the market - and they were right. "Since being launched on the market in 2018, the demand for our products has been constantly growing," emphasises Jens Zimmerlin. "That's why we are now continuing to roll out the range internationally and are providing new impulses around the world when it comes to fixing and repairing in the field of DIY."
The programme has already been available in Austria since 2018. In addition, the products have been available in Brazil since April and in France since May. The markets in England and Spain then followed as from July. Fischer also has its sights firmly set on Italy. "In the choice of countries which we first concentrated on in our international market development, we drew upon the many years of experience in the group of companies," explains Jan Dienst. "Fischer has already established itself successfully here with other DIY products in the respective markets."
Journalists from Spain visited the company headquarters in Waldachtal as part of the Fischer media days and got to know the “No Tools Just Hands” product innovations.