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In 2020, the French DIY market grew by 13 per cent to a volume of EUR 31 bn, by far the strongest growth in the last twenty years. The huge rise is down to the Covid-19 pandemic, as the manufacturers' and retailers' associations Inoha and FMB explained at a press conference aired on the Internet.
The growth in sales of the DIY stores was only half as great at 6.5 per cent, however, although the growth generated by their online business was 111 per cent. The DIY retailers' bricks-and-mortar stores realised total sales worth EUR 20.839 bn, equivalent to a share of 67 per cent of the market. Their e-commerce sales came to EUR 938 mio, accounting for 3 per cent of the overall market.
The second-largest market share, namely 14 per cent or EUR 4.447 bn, belongs to the pure players in online retailing. As an overall segment they also enjoyed the highest growth with an increase of 84 per cent.
The speciality trade grew by 4.2 per cent to a sales volume of EUR 4.074 bn, finishing just behind the online retailers with a market share of 13 per cent. Despite growth of 7.7 per cent, the DIY category of the supermarkets continues to play a minor role, accounting for a market share of 3 per cent (EUR 805 mio).
Even though the DIY stores have made such phenomenal gains on the Internet, the entire industry seems to be looking very nervously at the big competitor from the USA. During the question and answer session at the press conference, neither Inoha president Jean Luc Guery nor FMB president Mathieu Pivain, head of asset management at Kingfisher in France, wanted to comment on Amazon, not even to mention its name. They only mentioned "the company that pays no taxes in France".
The growth in sales of the DIY stores was only half as great at 6.5 per cent, however, although the growth generated by their online business was 111 per cent. The DIY retailers' bricks-and-mortar stores realised total sales worth EUR 20.839 bn, equivalent to a share of 67 per cent of the market. Their e-commerce sales came to EUR 938 mio, accounting for 3 per cent of the overall market.
The second-largest market share, namely 14 per cent or EUR 4.447 bn, belongs to the pure players in online retailing. As an overall segment they also enjoyed the highest growth with an increase of 84 per cent.
The speciality trade grew by 4.2 per cent to a sales volume of EUR 4.074 bn, finishing just behind the online retailers with a market share of 13 per cent. Despite growth of 7.7 per cent, the DIY category of the supermarkets continues to play a minor role, accounting for a market share of 3 per cent (EUR 805 mio).
Even though the DIY stores have made such phenomenal gains on the Internet, the entire industry seems to be looking very nervously at the big competitor from the USA. During the question and answer session at the press conference, neither Inoha president Jean Luc Guery nor FMB president Mathieu Pivain, head of asset management at Kingfisher in France, wanted to comment on Amazon, not even to mention its name. They only mentioned "the company that pays no taxes in France".
With regard to the market shares of the individual DIY store groups, any changes in 2020 were relatively small. Market leader Adeo (EUR 9.3 bn) fell by one percentage point to 43 per cent due to a decline of one percentage point in the share of its main distribution channel Leroy Merlin to 36 per cent (EUR 7.724 bn) (also Weldom and Bricoman). Kingfisher's share of 27 per cent (EUR 5.7 bn) remained the same (Castorama and Brico Dépôt). The three distribution channels of the Les Mousquetaires group (EUR 3.2 bn, Bricomarché, Bricocash, Bricorama, Batkor) gained one point and thus have a share of 15 per…
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