From Italy to the whole of Europe

Agri Euro started out as a bricks-and-mortar store in Italy in the 1970s. Today, the e-commerce specialist for agricultural and gardening machinery is active throughout Europe.

From being the national industry leader, the company Agri Euro S.r.l., which sells agricultural and gardening machinery online, has set itself the goal of becoming the industry leader in Europe. What originally began in the 1970s as a retail store in the Italian town of Spoleto under Manilo Settimi has now, under the management of his children Filippo, Alessia and Alessandra, developed into a specialized online platform for agricultural equipment and gardening technology for B2C. For more than ten years, the company has been active in the most important European countries – in addition to the domestic market of Italy, these are currently France, Germany/Austria and Spain – and offers over 15,000 products under five domains (.com in Italian; .fr in French; .de in German; .es in Spanish; .co.uk in English). The main players at Agri Euro are proud to be the first company to have opened up e-commerce to a segment that was previously thought unsuitable due to the sheer size of the products.

The turning point in the history of the family business was the advent of the first online marketplaces. When he bought a photocopier on Ebay.it, Filippo Settimi, CEO of Agri Euro, realized the potential of e-commerce and wanted to use these opportunities and distribution channels for his own company in the future. No sooner said than done: from 2007, the products were also offered online. One year later, Agri Euro was officially founded. In the same year, the website agrieuro.com was launched and after just a few months, online sales exceeded those of the stationary business. Since 2017, Agri Euro has claimed to be the market leader in Italy in online trade for agricultural and horticultural machinery.

Today, Agri Euro has four outsourced logistics locations (Bologna, Novara, Piacenza and Bastia Umbra) and one directly managed location in Spoleto, with a total of 68,000 m² of covered storage space and a total of 56,000 pallets of goods in stock. Exports to European countries account for more than half of the turnover: in 2022, the share of exports was 56 percent, and since 2023, this figure has remained stable at 50 percent.