US foam for Europe

Dow Chemical, the US chemicals giant, is now entering the European market with its own range of PU foams. The launch of the Great Stuff product line throughout Europe will be inaugurated at the DIY’TEC/Hardware Fair in Cologne. The company claims to be brand leader in the USA, with listings in all the major DIY chains and a 65 per cent market share for construction foams. Peter MacKey, Commercial Director Consumer/Building Products Europe, declares that the company’s target is for the brand to achieve top position in the DIY and professional market within five years.