Pilot in the neighbourhood

Brooklyn, New York, is the location chosen by Home Depot for a pilot store designed according to its new neighbourhood concept. The group intends to penetrate into urban trading areas with stores that are smaller than usual and a product range slimmed down by around 30 per cent. The retail area covered by the new format – two further outlets of this type are to follow by January 2003 – comes to between 4 600 and 7 400 m². Such stores do not include an open-air garden centre, for example.