New look for Quester

The Austrian builders’ merchant Bauprofi Quester has introduced a new, uniform shop concept for its 29 branches and 53 outlets run on a franchising basis. This caters for the following eight product families: core building materials, interior construction, windows/doors, natural building materials/environment, garden, landscape/timber for the home, tiles for the home, and bathrooms/wellness. With a presentational style designed to “get away from the usual never-ending racking” in the words of Alexander Quester, a style that displays instead numerous finished projects, the aim is to attract private customers to a much greater degree. The first locations have already been adapted to the new concept.