Unified image

The 3-E Handels- und Dienstleistungs-AG of Wels, Austria, will unite its twelve different marketing arms under one umbrella brand name, in a move to establish a unique selling proposition and a high degree of consumer awareness. In order to obtain a recognisable and easily marketable name, different marketing modules will be grouped into different specialist store types under a uniform umbrella brand name. Developed in parallel to this will be a specialist store concept in which a variety of product ranges are bundled together. The core competence of this new type will be found in specialist technical advice and complementary services (repair workshops, etc), in addition to a deep range of products.