Home Depot and women

12.11.2002

A new format is already being tested at two locations

Home Depot is working on a concept designed to appeal more strongly to female customers. The format is currently being trialled at two pilot stores in the US state of Georgia. It is orientated to some degree towards the company’s competitor Lowe’s. One further test store is to be added in Illinois next spring. These outlets also differ from conventional Home Depot stores in the range they carry, in addition to their in-store atmosphere and visual appearance.
You can read a detailed report in the Trade topics section of DIYglobal plus (v. Other articles on this topic).
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