A close look at Dutch DIYers

The (DIY) customer is king. But who is he and what does he do and how often? Does he go for particular brands, and how does he rate the different DIY multiples? The DIY market in the Netherlands has a sales volume of around 4.1 mio euro and grew last year by approx. 3.5 per cent. In 2002 GfK Benelux made a thorough analysis of this market, which is now available as a survey called “Klussers in Kaart”.
A total of 75 pages crammed with information, graphics and tables, and published by MIXpress. The report is priced at 299.- euro and can be ordered by email at redactie@mixpress.nl or by fax on +31/73/5 03 81 53.