Arguments in favour of entering the Russian market

The fifth Ambiente Rossija, to be held in Moscow from 2 to 5 October 2003, will include a special government-sponsored event for German manufacturers of consumer goods called “German Living 2003”. The official Russian Centre in Düsseldorf names the 13 to 15 per cent annual rates of growth currently being experienced by the retail trade in Russia as one argument in favour of entering the market, as well as the country’s overall economic growth over the past five years. The middle class in Russia is estimated at around ten million families. Of interest to German suppliers: In a survey carried out by GfK Russia (a consumer research company), 71 per cent of consumers put German products at the top of their popularity scale.