Relaunching of two online shops

Greater simplicity of design, intuitive navigation, more information: The relaunch of the Home Depot website.
Greater simplicity of design, intuitive navigation, more information: The relaunch of the Home Depot website.
14.10.2003

On their websites, both Home Depot and Sears are putting greater emphasis on information

Home Depot has redesigned its website, www.homedepot.com. The relaunched site is intended to make it easier for customers to locate and purchase products in the online shop. What is more, the sections offering advice and information have been expanded and better integrated into the shop. According to a press release, the emphasis was on greater simplicity of design and more intuitive navigation when creating the “Look and Feel” site. Though it seems that there have been delays in the changeover. Even though the relaunch was announced on Monday, this morning the homepage was still under construction.
At the end of September Sears also redesigned its online shop, to be found at www.sears.com. Here, too, the company says that it has considerably enhanced the product information available to customers. The site still offers the popular “Buy online. Pick-up in store.” feature. This is how almost 40 per cent of all products are purchased on the Sears internet site. The company considers its shop to be the leading online sales outlet in categories that include tools and lawn and garden equipment.
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