Austria: Recognition factor of DIY ...

Prompted awareness level
Baumax
94 %
Obi
88 %
Bauhaus
87 %
Raiffeisen Lagerhäuser
80 %
Hornbach
78 %
Öbau
64 %
Hagebau
63 %
Praktiker
39 %
Baufreund (Hellweg)
20 %
don't know / n. a.
1 %
Source: Markant Unternehmensberatung

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Austria: Recognition factor of DIY stores

The DIY sector is still in the red

Austria's DIY stores remain in the black in the first half of the year

Hagebau's central sales fall by double digits in 2023

Putting the plan into action

The leaflet remains – for now

The Myth of the Supplement

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Putting the plan into action

Innovation, sustainability, brand strength

Responsible gardens need responsible people