Marketing under new leadership

Starting in April, the marketing team of the British paint manufacturer Plasti-Kote is being headed by Donna Howard. In this position she will be responsible for the company’s consumer, trade and corporate communications. Ms Howard previously worked for six years with Azko Nobel, where she was responsible for the Sadolin brand. This year Plasti-Kote has announced a wide new range of consumer-led communications activities, which will include a £ 1 mio (€ 1.5 mio) TV advertising campaign.