Aylin Fless takes over as head of Marketing Multimedia & Data

There is a new executive at Messe Frankfurt: Aylin Fless has taken over as head of marketing in the Multimedia and Data segment of Messe Frankfurt's global consumer goods fairs as of 1 October 2023 - and thus for Ambiente, Christmasworld, Creativeworld and Nordstil as well as for the global Beautyworld and Paperworld trade fair brands, among others. As the new marketing director, she succeeds Margit Herberth, who has been in charge of the household textiles segment at Heimtextil as Show Director since September.

Born in Frankfurt, she started as a trainee at Messe Frankfurt back in 2014. She then worked for four years as a media relations officer for the trade fairs in the Mobility & Logistics and Textiles & Textile Technologies sectors and managed the communication of the brands in Frankfurt and worldwide.

As a team leader in corporate communications at Messe Frankfurt, she gained expertise as a manager and in the conception and control of communicative processes via external and internal media channels. Most recently, she expanded her experience in strategic planning, data analysis and the preparation of key figures in the area of Business Development Automotive, Transport & Logistics. As the new head of the Multimedia & Data department of the consumer goods fairs, Fless will be responsible for strategic performance marketing and all marketing activities for the global consumer goods flagship fairs.