New family brand strategy of 3E-AG

Austrian cooperative 3E-AG yesterday unveiled “Let’s Do It”, a new speciality store concept for regionally oriented dealers with a corresponding catchment area. Around 80 “Let’s Do It” speciality stores are set to open in the autumn. In the words of the 3E-AG chairman Dr Günter Pacher, “shaping the image of the “Let’s Do It” group and positioning it clearly will be achieved via the high level of advisory competence of the local owner-run businesses and the extensive range of services they offer”. He sees a marked delimitation here from the DIY stores and thus a major opportunity for specialist regional dealers.