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In its efforts to keep boosting sales, Home Depot opened the first of two stores in Manhattan in September; the second store is due later this year.
Occupying a multi-story historical building, Depot’s Manhattan store is tightly focused on the unique needs of its neighborhood residents, who own condos and apartments or rent them. Paint and cabinet hardware are dominant categories, while lumber and building material are largely absent. Paint is such an important category that the store has 9 paint mixing machines.
Reflecting its growing emphasis on major appliances, Depot’s management stocked this store with an extensive array of high priced, unusual appliances to differentiate itself from the normal appliance retailers in the city.
Because many local residents do not have extra storage space for tools and equipment, the store offers tool rentals with pick up and delivery service available for the Do-It-Yourselfer.
To encourage projects, the store is running how-to clinics 3 times a day and has located how-to electronic kiosks throughout the store so consumers can learn how to accomplish repair/improvement tasks. The store also features a concierge who can direct consumers to various departments and offer advice.
Exterior of the store is a handsome white building, with The Home Depot modestly identified above the entrance with none of the glaring orange used to identify its 14 suburban Depot units.
Some consumers noted that the inside seems cramped with narrow aisles. While the store features a skylight in the middle of the store, other ceilings of the multi-floor store are much lower, in contrast with Bed, Bath & Beyond and other competitors, which are in similar buildings but feature higher ceilings and nicer displays. Sample kitchen and bath layouts in the Manhattan Depot store are small in comparison.
Reflecting its growing emphasis on major appliances, Depot’s management stocked this store with an extensive array of high priced, unusual appliances to differentiate itself from the normal appliance retailers in the city.
Because many local residents do not have extra storage space for tools and equipment, the store offers tool rentals with pick up and delivery service available for the Do-It-Yourselfer.
To encourage projects, the store is running how-to clinics 3 times a day and has located how-to electronic kiosks throughout the store so consumers can learn how to accomplish repair/improvement tasks. The store also features a concierge who can direct consumers to various departments and offer advice.
Exterior of the store is a handsome white building, with The Home Depot modestly identified above the entrance with none of the glaring orange used to identify its 14 suburban Depot units.
Some consumers noted that the inside seems cramped with narrow aisles. While the store features a skylight in the middle of the store, other ceilings of the multi-floor store are much lower, in contrast with Bed, Bath & Beyond and other competitors, which are in similar buildings but feature higher ceilings and nicer displays. Sample kitchen and bath layouts in the Manhattan Depot store are small in comparison.
