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GfK notes that the market for the product category of garden tools was brisker altogether in the period February – May 2005
Distribution channels
The DIY stores increased their market share by two percentage points to 45 per cent. This resulted from a 14 per cent sales boost in the segment. Particularly strong growth was recorded by powered garden tools, which were 29 per cent up in terms of value and 28 per cent in volume. The greatest increase in sales was achieved by the garden centres, which showed growth of 23 per cent. However, they have no more than a 5 per cent share of the market. The machinery specialists did not benefit from the upward trend shown by the garden business from April onward; they saw their sales go down by around four per cent.
Powered garden tools
Powered garden tools saw the greatest growth during the period under consideration, with a 14 per cent increase in volume and 9 per cent in value.
Hand tools
Although hand tools recorded above-average losses in February and March, sales rose by 3 per cent in April and May, and there was a 7 per cent increase in volume.
Watering equipment
This sector (including pressure washers) is the only one to have recorded a sales loss, which amounted to 1 per cent.
Figures from selected segments
Lawnmowers
The first four months of 2005 started positively in this segment when compared with the same period in 2003 and 2004. However, the machinery specialists, who are strong in this segment, registered a sharp decline in demand, which resulted in sales of petrol lawnmowers down by 12 per cent and electric mowers by 16 per cent. By contrast, the DIY stores sold over 30 per cent more mowers in both categories. What is more, since there was an increase in demand for a greater cutting width, the average return per mower was also higher.
Scarifiers
The segment saw volume growth of 4 per cent, but sales were 14 per cent down. There was a slight shift in demand towards machines without a grass catcher. This product area grew by 70 per cent and now has a 22 per cent share (compared with 13 per cent last year).
Powered hedge trimmers
Almost 100 000 hedge trimmers were sold in the period under consideration, amounting to 13 per cent more than in the same period last year. The greatest growth of 51 per cent was achieved by machines with a blade length from 51 to 60 cm. One in four of the hedge trimmers sold was in this category.
The DIY stores increased their market share by two percentage points to 45 per cent. This resulted from a 14 per cent sales boost in the segment. Particularly strong growth was recorded by powered garden tools, which were 29 per cent up in terms of value and 28 per cent in volume. The greatest increase in sales was achieved by the garden centres, which showed growth of 23 per cent. However, they have no more than a 5 per cent share of the market. The machinery specialists did not benefit from the upward trend shown by the garden business from April onward; they saw their sales go down by around four per cent.
Powered garden tools
Powered garden tools saw the greatest growth during the period under consideration, with a 14 per cent increase in volume and 9 per cent in value.
Hand tools
Although hand tools recorded above-average losses in February and March, sales rose by 3 per cent in April and May, and there was a 7 per cent increase in volume.
Watering equipment
This sector (including pressure washers) is the only one to have recorded a sales loss, which amounted to 1 per cent.
Figures from selected segments
Lawnmowers
The first four months of 2005 started positively in this segment when compared with the same period in 2003 and 2004. However, the machinery specialists, who are strong in this segment, registered a sharp decline in demand, which resulted in sales of petrol lawnmowers down by 12 per cent and electric mowers by 16 per cent. By contrast, the DIY stores sold over 30 per cent more mowers in both categories. What is more, since there was an increase in demand for a greater cutting width, the average return per mower was also higher.
Scarifiers
The segment saw volume growth of 4 per cent, but sales were 14 per cent down. There was a slight shift in demand towards machines without a grass catcher. This product area grew by 70 per cent and now has a 22 per cent share (compared with 13 per cent last year).
Powered hedge trimmers
Almost 100 000 hedge trimmers were sold in the period under consideration, amounting to 13 per cent more than in the same period last year. The greatest growth of 51 per cent was achieved by machines with a blade length from 51 to 60 cm. One in four of the hedge trimmers sold was in this category.
