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Baumax has reworked its megastore concept and implemented it for the first time in Stadlau. The core aspects are a larger building materials section and new forms of presentation
Baumax, the market leader in the Austrian DIY trade, developed the concept of large-format stores termed “Mega-bauMax” in 1996, and in the last few years has opened seven stores in Austria with retail areas of over 10 000 m². The company has now developed this concept further on the basis of customer surveys and target group analyses, and has implemented it for the first time in Mega-Baumax in Stadlau: the store reopened on 6 November following a conversion lasting several months. The new concept has come to fruition in a sales area of 13 000 m²:
The range in the building materials section has been increased in Stadlau, along with the samples display.
The building materials section has doubled in size, allowing a comprehensive range of building materials, building elements such as windows and doors, a larger sample display and a competent presentation of sanitary fittings and electrical installations to be offered. In parallel with this product range, the service spectrum in the building materials section has also been revamped: new opening times for the building centre (from 7.30 am), the introduction of a dedicated entrance and exit for building materials with an integral loading bay, and an extensive range of services such as truck deliveries, a fleet of vehicles including a crane lorry and arranging contractors for excavation works. Discounts are also given on bulk buying.
New forms of presentation, such as pallet lanes and high shelving, are intended to make more efficient use of space.
To create room for the extended building materials section, the product mix has been streamlined. New forms of presentation using high shelving and pallet lanes are intended to make more efficient use of space in the individual sections.
A newly developed labelling concept provides the customer with more information about each product; an information text has been produced for each central article aimed at answering the most common, recurring questions and giving the customer a rapid overview of the goods he needs.
The range in the building materials section has been increased in Stadlau, along with the samples display.
The building materials section has doubled in size, allowing a comprehensive range of building materials, building elements such as windows and doors, a larger sample display and a competent presentation of sanitary fittings and electrical installations to be offered. In parallel with this product range, the service spectrum in the building materials section has also been revamped: new opening times for the building centre (from 7.30 am), the introduction of a dedicated entrance and exit for building materials with an integral loading bay, and an extensive range of services such as truck deliveries, a fleet of vehicles including a crane lorry and arranging contractors for excavation works. Discounts are also given on bulk buying.
New forms of presentation, such as pallet lanes and high shelving, are intended to make more efficient use of space.
To create room for the extended building materials section, the product mix has been streamlined. New forms of presentation using high shelving and pallet lanes are intended to make more efficient use of space in the individual sections.
A newly developed labelling concept provides the customer with more information about each product; an information text has been produced for each central article aimed at answering the most common, recurring questions and giving the customer a rapid overview of the goods he needs.
