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Ace Hardware will roll-out its new store concept “Elevate3 Ace” to new and existing stores over the next five years, backed by a USD 1 billion investment. This immersive store design, unveiled at the fall convention in Chicago in early August celebrating Ace's 100-year anniversary, marks a fundamental shift in the Ace store model and has been proved to boost both the customer experience and drive store growth, the company says. The full roll-out to new and existing stores will start in January 2025.
“Elevate Ace is not just a new store format; it's our vision to become famous for four things in the neighbourhoods we serve; namely paint, power tools, backyards and barbecues, and home preservation,” said John Venhuizen, Ace Hardware president and CEO. “We believe in the power of local, and this initiative strengthens our community ties by creating experiential spaces that are not only places to shop but also places to connect.” He stressed that “with Elevate Ace, we are setting a new industry standard as we aspire to truly be the best, most helpful store on the planet".
Key features of the new store concept include:
- Premium brand showrooms: The Elevate3 Ace store model will elevate brands such as Weber, Traeger, Big Green Egg, Craftsman, DeWalt, Milwaukee, EGO, and Stihl in a brand immersive shopping environment that is unique to Ace.
- Enhanced customer service: The concept enhances Ace’s customer service, ensuring that the new and evolving trends in consumer shopping patterns are thoughtfully addressed throughout.
- Inspiring and stimulating store design: The Elevate3 Ace flagship store model will include an outdoor space with a stunning live goods display and grilling space for demos and events that will provide an aspirational backyard experience.
- New assortments and features: Ace retailers will benefit from new product assortments and features designed to drive sales and enhance the overall consumer shopping experience.
- More than 17,600 Ace Hardware retailers and industry professionals who attended Ace’s fall convention in Chicago were the first to experience the new Elevate3 Ace store model. A fully built-out 1,300 m² model store on the convention floor, complete with outdoor spaces and live demonstrations, received positive feedback for its design and functionality, according to the company.
