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Soudal, the Belgian manufacturer of chemicals for the building sector, sees itself as a specialist supplier capable of solving all its customers’ problems in a particular field
In the three and a half decades since it was established, the Turnhout-based company has progressed from being a medium-sized family business to an export house managing a workforce of 600 and with activities in more than ninety countries. It has sales offices in France, Germany, the United Kingdom, Poland, Estonia, Latvia, Lithuania, Rumania, Hungary, the Netherlands, China, Singapore and India.
The spectrum of consumer products is broad and includes PU foams, sealants, adhesives and fillers as well as automotive products, a programme of protection for roofs and walls, a plumbing programme and cleaning agents.
Soudal offers a broad range of building chemicals and related products for the DIY market.
The company generates 99 per cent of turnover – 121.5 mio euro (BFR 4.9 bn) in 1999 – through its own products manufactured at plants in Turnhout (B), Lyons (F) and Leverkusen (D). Soudal’s management states emphatically that the company is neither a “packager” of foreign products, nor a through station for external merchandise. On the contrary, its manufacturing operations involve tailor-made products for quite a heterogeneous target group. The company also has a systematic product development policy based on a thorough analysis of customer requirements.
There is a firm conviction at head office that its overall marketing mix offers the potential for enormous logistical savings, which applies to supplier and customer alike.
The spectrum of consumer products is broad and includes PU foams, sealants, adhesives and fillers as well as automotive products, a programme of protection for roofs and walls, a plumbing programme and cleaning agents.
Soudal offers a broad range of building chemicals and related products for the DIY market.
The company generates 99 per cent of turnover – 121.5 mio euro (BFR 4.9 bn) in 1999 – through its own products manufactured at plants in Turnhout (B), Lyons (F) and Leverkusen (D). Soudal’s management states emphatically that the company is neither a “packager” of foreign products, nor a through station for external merchandise. On the contrary, its manufacturing operations involve tailor-made products for quite a heterogeneous target group. The company also has a systematic product development policy based on a thorough analysis of customer requirements.
There is a firm conviction at head office that its overall marketing mix offers the potential for enormous logistical savings, which applies to supplier and customer alike.
