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Available under the Demeyère group’s Idevolum brand name are flat-pack, built-in wardrobes which have been specifically designed to meet the requirements of DIY retailers
Demeyère occupies a very narrowly defined market niche with its Ideco and Idevolum wardrobe sets. The products are available as self-marketing packs which contain a simple poster designed for the rapid communication of information to the customer in-store.
Idevolum is the youthful brand for DIY super-stores.
The Idevolum range offers retailers products at promotional prices, which they can then use to communicate their attractive prices to customers. Merchandising is tailored to each individual product. The solutions on offer range all the way from simple to install merchandising displays for all the wardrobe fittings to coloured leaflets for consumers.
In France Idevolum is listed by Castorama, Leroy Merlin, Bricorama, Bricomarché, La Boîte à Outils and Bauhaus. The company intends to increase its export sales in future and promises to provide any interested trading concern with support in the form of a specific concept.
An example of specially priced articles in the DIY store .
Founded in 1909, the company has concentrated exclusively on flat-pack furniture and offers more than seven product families: the selection also includes numerous storage lines from the areas of decoration (Studio/Decora) and bathroom (Noumea). A workforce of 700 is employed at the company’s sites in Lille, where they generate sales in excess of 100 mio euro. Exports to 72 different countries account for 55 per cent of the production volume.
Idevolum is the youthful brand for DIY super-stores.
The Idevolum range offers retailers products at promotional prices, which they can then use to communicate their attractive prices to customers. Merchandising is tailored to each individual product. The solutions on offer range all the way from simple to install merchandising displays for all the wardrobe fittings to coloured leaflets for consumers.
In France Idevolum is listed by Castorama, Leroy Merlin, Bricorama, Bricomarché, La Boîte à Outils and Bauhaus. The company intends to increase its export sales in future and promises to provide any interested trading concern with support in the form of a specific concept.
An example of specially priced articles in the DIY store .
Founded in 1909, the company has concentrated exclusively on flat-pack furniture and offers more than seven product families: the selection also includes numerous storage lines from the areas of decoration (Studio/Decora) and bathroom (Noumea). A workforce of 700 is employed at the company’s sites in Lille, where they generate sales in excess of 100 mio euro. Exports to 72 different countries account for 55 per cent of the production volume.
